The Friday Five: Marketing Secrets of Apple & Nike, Diamonds Aren't Forever, & More
Episode XVIII
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Today at a Glance:
Quote: The willingness to sprint.
Tweet: Copywriting tips from Nike, Apple, and Coke.
Article: Diamonds aren’t really forever.
Podcast: Infinite Loops on the map and the territory.
Bonus: Visualization of patience with results.
One Quote:
“Are you willing to sprint when the distance is unknown?” — Lewis Caralla
Common: Motivated to sprint when the finish line is in sight.
Uncommon: Motivated to sprint when the finish line is unknown.
One Tweet:
Tactical copywriting tips derived from some of the best copywriters in the world. Copywriting isn’t just for sales and marketing—it’s an unlock for your entire life.
I picked up a lot of new ideas from this one!
One Article:
How an Ad Campaign Invented the Diamond Engagement Ring
I went down the De Beers rabbit hole this week. The insanity of their success in manipulating both the supply and demand side of the diamond market is difficult to overstate. Forget what you’ve been told: Diamonds are definitely not forever.
This article is a great overview—or you can wait for my inevitable thread on the topic…
One Podcast:
Infinite Loops—Curation in the Age of Information Abundance
An excellent episode—will really make you think about your mental maps and where you’re putting them to use appropriately and effectively. They dive into the idea of “the map is not the territory” in a powerful way:
“Consciousness exists on the spectrum between maximum engagement and maximum abstraction…a lot of people get into real trouble in life when they become maximally abstracted…you’re living completely in the map and not the territory.” — Tom Morgan
Listen to it on Apple Podcasts or Spotify.
One Bonus:
Results are never immediate. The best things in life are pay now, receive later. Pay now with your actions, receive results later.
Sahil’s Job Board - Featured Opportunities
Hyper - Chief of Staff (NEW DROP!)
Consensus - Lead Software Engineer (NEW DROP!)
Scaled - Direct of Operations (NEW DROP!)
Fairchain - Software Engineer, Full Stack (NEW DROP!)
Commonstock: Community Manager, Social Media Manager, Marketing Designer
Incandescent - Operations Associate
Practice - Chief of Staff
Maven - GM of Partnerships & Ops
Olukai - VP of E-Commerce
AbstractOps - Head of Engineering
On Deck - Forum Director, CFO Forum, VP Finance
Skio - Founding Engineer
Metafy - Senior Frontend Developer
SuperFarm - VP/Director Account Ops, Scrum Master
Launch House - Community Manager, Community Lead
Free Agency - Chief of Staff
The full board can be found here!
We just placed a Growth Lead, Swiss Army Knife, Account Exec, and several other roles in the last month. Results for featured roles have been awesome! If you are a high-growth company in finance or tech, you can use the “Post a Job” button to get your roles up on the board and featured in future Twitter and newsletter distributions.
That does it for Episode XVIII of The Five. Join the 32,000+ others who are receiving high-signal, curiosity-inducing content every single week! Until next time, stay curious, friends!
The image above by Jack Butcher is a great visual mnemonic. Results are rarely immediate, but steady effort and ongoing actions produce real, substantiative, outcomes. A great way to see this is when people embark on an effective weight loss program, as shown in the documentary movie "Fat, Sick & Nearly Dead" (2010). In fact, it is healthier to not lose weight too suddenly:
https://moviewise.wordpress.com/2013/01/31/fat-sick-nearly-dead/